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(From left) Georgia Gray, Corporate Communications Co-ordinator, Supreme Ventures Sports Betting presents Justbet Jersey to Chris Armond, Acting President & CEO, Caymanas Track Limited and Sheryl Brown, Manager, Off Track Betting Operations, Caymanas Track Limited as a symbolic presentation of the Justbet/CTL partnership.
Supreme Ventures Limited (SVL) and Caymanas Track Limited (CTL) on Sunday announced plans for an increased partnership in the promotion of Supreme Ventures' sports betting game, JUSTBET, across the Caymanas Track Limited (CTL) network. These plans include joint marketing and promotional efforts around the JUSTBET game, as well as the installation of JUSTBET betting terminals at Caymanas Park, to complement the existing network of JUSTBET betting terminals already installed at some 46 Off Track Betting (OTB) Parlours islandwide.
The announcement was made at a media briefing held at the Acropolis Portmore location on Sunday at which representatives from SVL, CTL, and the OTBs were in attendance.
JUSTBET was launched in January of this year and took the sports betting industry by storm during the FIFA World Cup in June and July. JUSTBET allows persons to place bets on their favourite international sporting events, and is now available at approximately 80 locations across the country, with Caymanas OTBs comprising the largest complement of locations.
Speaking at the media event, SVL's vice-president of Group Corporate Communications Sonia Davidson, said: "This increased partnership with CTL is another phase in the growth of the JUSTBET brand, as we solidify our status as the premier sports betting game with outlets all across Jamaica. The CTL network allows us to tap into a wide network of bettors who are passionate about sports and who are ready and willing to put their money where their mouth is so to speak. In addition, we are pleased to be working alongside CTL in marketing and promoting JUSTBET among their core group of bettors."
Speaking on behalf of CTL, Acting President & CEO Chris Armond said: "Caymanas Track Limited sees tremendous potential for JUSTBET and we feel it complements our existing horseracing offering at our betting locations. We are happy to help facilitate the growth of the game, via our network of betting parlours and of course, through JUSTBET sports betting presence at Caymanas Park, in the very near future."
